變革,在全球時尚品牌改變之前。世界對時尚品牌的管理者要求從未如此之高,在不確定的全球環境中,時尚品牌管理者必須更具策略性的思考、遠見和專業知識,擁有國際化的視野和專業管理水平才能運籌帷幄。
香港高商-中歐時尚研究院“中英時尚管理研究生課程”,以培養從設計大師、品牌總監到商業管理者為願景,是為時尚界高管定制的高級別碩士課程項目。
該項目包含:創新設計、時尚品牌管理、創意領導力等碩士課程內容。旨在幫助企業家和品牌總監提升國際品牌管理水准,建立高度認知的全球視野和敏銳的商業敏感度,培養帶領品牌走向國際的設計大師和時尚管理者。
Reformation-before changes of global fashion brands.It has never been so strict with the managers of fashion brands. In the unsure surrounding, fashion brand executives must think more strategically, own unimaginable vision and professional knowledge. International insight and professional managing ability are necessary to reach the peak of fashion circle.
China-Europe Institute of Fashion,Hong Kong Higher School of Business “Fashion Brand Master Classes” is set to cultivate design masters, brand directors and business leaders. This programme is a master course of highest level, which is designed for Chinese fashion elites.
Newton Programme integrates unique Chinese modules and London modules. This programme is designed to help Chinese entrepreneurs and brand directors to improve abilities of managing international brands, innovate managing methods and design strategic directions, set up high cognitive global insight and keen business sensitivity. In a word, the purpose of this course is cultivating design masters and fashion leaders those can lead brands to the world.
上海模塊 |
模塊一
品牌戰略與時尚傳播
Brand Strategy and Fashion Communication
|
模塊二
時尚與科技
Fashion and Technology
|
|
模塊三
奢侈品牌定位
Luxury Brand Positioning
|
|
模塊四
時尚品牌打造
Fashion Brand Building
|
|
模塊五
國際品牌創新管理
Luxury brand Innovation Management
|
|
模塊六
產品設計與國際趨勢
Product Design and International Trends
|
|
倫敦模塊 |
模塊七
全球時尚與創意領導力
Global Fashion & Creative Leadership
|
模塊八
設計思維與創新
Design Thinking & Innovation
|
|
模塊九
品牌創新與包容性時尚
Brand Innovation and Inclusive Fashion
|
|
模塊十
國際時尚講座
International Fashion Lecture
|
|
模塊十一
創造力與品牌設計戰略
Creativity and Brand Design Strategy
|
|
模塊十二
服務設計與客戶同理心
Service Design & Customer Empathy
|
|
調研參訪
劍橋大學參訪,倫敦時尚考察
Visit University of Cambridge, Fashion Exploration
|
|
畢業典禮
專案報告與頒證儀式
Project Report and Certification Ceremony
|
授課語言:英文授課(英文授課配中文翻譯)
上課模式:商學院模塊制授課,總共完成十二大模塊
Course language: Chinese & English (English course with Chinese translation)
Course model: Business School module system, complete twelve modules
1、大學或以上同等學曆(學曆學位可證明)
2、10年及以上相關行業工作經曆(可證明)
3、時尚界、設計界、文化創意界商業領袖人物
4、在時尚與設計領域擔任品牌總監與首席設計師
5、如有知名專家推薦信或卓越社會成就優先錄取
1. Undergraduate or equivalent educational level (degree certificate)
2. Relevant working experience of 10 years or above (work certificate)
3. Business leaders in fashion industry, design industry and cultural creativity industry
4. Brand directors and chief designers of fashion and design fields
5. Enroll in priority with recommendation letters from famous experts or remarkable social achievements
-資料審核:學院會根據提交資料的完整度、匹配度、學曆及工作背景等進行入學資格初步審查。
-面試審核:電話面試由香港高商-中歐時尚研究院專家組成錄取篩選委員會,對申請者進行學習目的,專業水平,學習計劃等方面進行綜合的審核與評估。
通過審核錄取且繳費後憑《入學錄取通知書》按時到學院報到注冊。
1. Application form
Ask application form for China-Europe Institute of Fashion,Hong Kong Higher School of Business (fill in application form)
2. Examined by China-Europe Institute of Fashion,Hong Kong Higher School of Business Academic Committee (documents and interview)
Document examination: Academic Management Education Committee of China-Europe Institute of Fashion,Hong Kong Higher School of Business will have an examination according to the integrity and matching of documents, and the promise notes, etc.
Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee, that is composed of China-Europe Institute of Fashion,Hong Kong Higher School of Business experts.
3. Sending the letters of admission and admission requirements
After qualification examinations and payment of tuition fee, students can register in China-Europe Institute of Fashion,Hong Kong Higher School of Business with the “letter of admission”.