Newton Business School
Global Fashion Brand Master Classes

牛頓商學院 | 全球時尚品牌大師班

中英班開課時間:2022/9

中國模組
英國模組
項目介紹 / Programme Introduction

變革,在全球時尚品牌改變之前

世界對時尚品牌的管理者要求從未如此之高,在不確定的全球環境中,時尚品牌管理者必須更具策略性的思考,擁有時尚界無法想像的遠見和專業知識,只有擁有國際化的視野和專業管理水準才可以幫你登頂世界時尚圈。

牛頓商學院的“全球時尚品牌大師班”,以培養從設計大師、品牌總監到商業領袖為願景,是為中國時尚界精英定制的最高級別的享有全球時尚大師的碩士課程項目。

该項目融匯了牛頓國際獨有的中國模組內容和英國模組,旨在幫助中國企業家和品牌總監提升國際品牌管理水準,建立高度認知的全球視野和敏銳的商業敏感度,培養帶領品牌走向國際的設計大師和時尚領導者。

Reformation-before changes of global fashion brands.

It has never been so strict with the managers of fashion brands. In the unsure surrounding, fashion brand executives must think more strategically, own unimaginable vision and professional knowledge. International insight and professional managing ability are necessary to reach the peak of fashion circle.

Newton Business School “Global Fashion Brand Master Classes” is set to cultivate design masters, brand directors and business leaders. This programme is a master course of highest level, which is designed for Chinese fashion elites.

Newton Programme integrates unique Chinese modules and London modules. This programme is designed to help Chinese entrepreneurs and brand directors to improve abilities of managing international brands, innovate managing methods and design strategic directions, set up high cognitive global insight and keen business sensitivity. In a word, the purpose of this course is cultivating design masters and fashion leaders those can lead brands to the world.

學院介紹 / About Us
牛頓商學院(Newton Business School)

牛頓商學院是專注於時尚買手、時尚營銷、設計與管理、奢侈品管理等領域的一所專業的時尚商學院,牛頓商學院設有Fashion EMBA與Fashion DBA等國際時尚界高度認可的研究生層次的中英課程。

牛頓商學院在時裝、奢侈品、配飾、設計、化妝品、香水、珠寶、葡萄酒、百貨零售業以及家居美學等領域培養了5000多位兩岸四地的時尚界商業領袖和品牌高管。被時尚界譽為“時尚企業家的搖籃。”

Newton Business School is a professional fashion business school of the fields including fashion buying, fashion marketing, design & management, and luxury management, etc. Newton Business School has developed several postgraduate courses highly recognized by international fashion industry, such as Fashion EMBA and Fashion DBA Programme, etc. Newton Business School has cultivated more than 5000 fashion business leaders and brand executives from four districts of cross-straits in the fields of costume, luxury, accessories, design, cosmetics, perfume, jewelry, wine, general merchandising retailing and home aesthetics, etc. The school is named “cradle of fashion entrepreneurs”.

課程模組 / Course Modules
中國模組

Chinese modules

模組一
全球時尚商業模式
Global Fashion Business Model
模組二
商業模式反覆運算與企業戰略
Business Model Iteration & Enterprise Strategy
模組三
國際傳播與公共關係
International Communication & Public Relationship
模組四
時尚營銷戰略
Fashion Marketing Strategy
模組五
儒道墨法與企業經營
Confucianism, Taoism, Mohism, Legalism & Enterprise Operation
模組六
時尚產業資本思維
Capital Thinking of Fashion Industry
模組七
企業戰略營銷
Enterprise Strategic Marketing
模組八
時尚與紡織科技
Fashion & Textile Science and Technology
模組九
創新思維與組織變革
Innovative Thought& Organizational Reform
模組十
創新設計與國際趨勢
Innovative Design & International Trend
英國模組

British Modules

模組十一
全球時尚與創意領導力
Global Fashionand Creative Leadership
模組十二
創新設計思維
Innovative Design Thinking
模組十三
包容性設計與方法
Inclusive Design and Methodology
模組十四
產品設計的同理心
Empathy in Product Design
時尚講座
國際時尚品牌講座
Lecture on International Fashion Brands
模組十五
創造力與設計靈感
Creativity and Design Inspiration
模組十六
聯合創新設計
Joint Innovation Design
模組十七
商業模式戰略
Business Mode Strategy
模組十八
服務設計方法
Service design method
模組十九
品牌打造與視覺傳播
Branding and Visual Communication
模組二十
設計戰略/藝術美學
Design Strategy / Art Aesthetics
頒證儀式
論文答辯與頒證儀式
Thesis Defense and Certificate Awarding Ceremony
倫敦調研
倫敦時尚市場調研
Research of London Fashion Market
項目導師 / Tutor of the Programme
中國模組導師 / Tutors of Chinese Modules

Dr.Wu 吳波博士

牛頓商學院院長;香港時尚聯合會會長

Dean & professor of Newton Business School, chairman of Hong Kong Fashion Federation, doctor of NEOMA Business School

Dr.Yan 閆雨博士

北京大學經濟學院西南分院執行副院長

Invited professor of Newton Business School, Executive associate dean of School of Economics Peking University (Southwest Campus)

Prof.Cheng 程曼麗教授

北京大學國家戰略傳播研究院院長

Specially-appointed professor of Newton Business School, Dean of the National Institute of Strategic Communication at Peking University


Prof.Xue 薛旭教授

北京大學經濟學院副教授

Invited professor of Newton Business School, Associate professor of School of Economics, Peking University

Prof.Zhou 周建波教授

北京大學經濟學院系主任、教授、博導

Specially-appointed professor of Newton Business School, Department head, professor & Ph. D supervisor of School of Economics, Peking University

Dr.Qiao 喬文軍博士

清華大學一帶一路研究院院長助理、研究員

Part-time professor of Newton Business School, Dean assistant of One Belt- One Road Strategy Institute, Tsinghua University

Prof.Zhao 趙壽坤

義大利蔻莎奢侈品百貨中國區董事長

Marketing professor of Newton Business School, Chairman of COSCIA in China

Dr.Li 李鸝博士

香港理工大學副教授、博士生導師

Invited professor of Newton Business School, Ph. D supervisor of Department of Textiles and Clothing, the Hong Kong Polytechnic University

Prof.Chen 陳慶光

牛頓商學院設計學教授,中國臺灣高標設計公司董事

Design Professor of Newton Business School, Graduated from Central Saint Martins and Royal College of Art, Director of Taiwan Gaobiao Design Company


英國模組導師 / Tutors of British Modules

Rama Gheerawo

英國皇家藝術學院導師

Tutor of Royal College of Art

Dr.Chris McGiniey

英國皇家藝術學院導師

Tutor of Royal College of Art

課程安排 / Curriculum Arrangement

課程設置:跨度一學年,分中國模組與英國模組

授課語言:中文和英文(英文授課配中文翻譯)

上課模式:商學院模組制授課,總共完成二十大模組

Curriculum: span one academic year, including Chinese modules and London modules

Course language: Chinese & English (English course with Chinese translation)

Course model: Business School module system, complete twenty modules

錄取條件 / Enrollment Requirements

1、大學或以上同等學歷(學歷學位可證明)
2、10年及以上相關行業工作經歷(可證明)
3、時尚界、設計界、文化創意界商業領袖人物
4、在時尚與設計領域擔任品牌總監與首席設計師
5、如有知名專家推薦信或卓越社會成就優先錄取

1. Undergraduate or equivalent educational level (degree certificate)
2. Relevant working experience of 10 years or above (work certificate)
3. Business leaders in fashion industry, design industry and cultural creativity industry
4. Brand directors and chief designers of fashion and design fields
5. Enroll in priority with recommendation letters from famous experts or remarkable social achievements

申請流程 / Application Process
1、向牛頓商學院索取申請表(填寫申請表)
2、牛頓商學院學術委員會審核(資料+面試)

-資料審核:牛頓商學院與英國合作學院高層管理教育委員會根據提交資料的完整度、匹配度、學歷及工作背景等進行入學資格初步審查。
-面試審核:電話面試由牛頓商學院專家組成錄取篩選委員會,對申請者進行學習目的,專業水準,學習計畫等方面進行綜合的審核與評估。

3、郵寄《入學錄取通知書》與繳費須知

通過中英院校錄取且繳費後憑《入學錄取通知書》按時到牛頓商學院報到註冊。

1. Application form

Ask application form for Newton Business School (fill in application form)

2. Examined by Newton Business School Academic Committee (documents and interview)

Document examination: Academic Management Education Committee of Newton Business School will have an examination according to the integrity and matching of documents, and the promise notes, etc.

Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee, that is composed of Newton Business School experts.

3. Sending the letters of admission and admission requirements

After qualification examinations and payment of tuition fee, students can register in Newton Business School with the “letter of admission”.

課程申請 / Course Application