China-Europe Institute of Fashion,Hong Kong Higher School of Business
Fashion Brand Master Classes

中英時尚管理研究生課程

中英班開課時間:2025年

上海模塊
倫敦模塊
項目介紹 / Programme Introduction

變革,在全球時尚品牌改變之前。世界對時尚品牌的管理者要求從未如此之高,在不確定的全球環境中,時尚品牌管理者必須更具策略性的思考、遠見和專業知識,擁有國際化的視野和專業管理水平才能運籌帷幄。

香港高商-中歐時尚研究院“中英時尚管理研究生課程”,以培養從設計大師、品牌總監到商業管理者為願景,是為時尚界高管定制的高級別碩士課程項目。

該項目包含:創新設計、時尚品牌管理、創意領導力等碩士課程內容。旨在幫助企業家和品牌總監提升國際品牌管理水准,建立高度認知的全球視野和敏銳的商業敏感度,培養帶領品牌走向國際的設計大師和時尚管理者。

Reformation-before changes of global fashion brands.It has never been so strict with the managers of fashion brands. In the unsure surrounding, fashion brand executives must think more strategically, own unimaginable vision and professional knowledge. International insight and professional managing ability are necessary to reach the peak of fashion circle.

China-Europe Institute of Fashion,Hong Kong Higher School of Business “Fashion Brand Master Classes” is set to cultivate design masters, brand directors and business leaders. This programme is a master course of highest level, which is designed for Chinese fashion elites.

Newton Programme integrates unique Chinese modules and London modules. This programme is designed to help Chinese entrepreneurs and brand directors to improve abilities of managing international brands, innovate managing methods and design strategic directions, set up high cognitive global insight and keen business sensitivity. In a word, the purpose of this course is cultivating design masters and fashion leaders those can lead brands to the world.

課程模塊 / Course Modules
上海模塊 模塊一
品牌戰略與時尚傳播
Brand Strategy and Fashion Communication
模塊二
時尚與科技
Fashion and Technology
模塊三
奢侈品牌定位
Luxury Brand Positioning
模塊四
時尚品牌打造
Fashion Brand Building
模塊五
國際品牌創新管理
Luxury brand Innovation Management
模塊六
產品設計與國際趨勢
Product Design and International Trends
倫敦模塊 模塊七
全球時尚與創意領導力
Global Fashion & Creative Leadership
模塊八
設計思維與創新
Design Thinking & Innovation
模塊九
品牌創新與包容性時尚
Brand Innovation and Inclusive Fashion
模塊十
國際時尚講座
International Fashion Lecture
模塊十一
創造力與品牌設計戰略
Creativity and Brand Design Strategy
模塊十二
服務設計與客戶同理心
Service Design & Customer Empathy
調研參訪
劍橋大學參訪,倫敦時尚考察
Visit University of Cambridge, Fashion Exploration
畢業典禮
專案報告與頒證儀式
Project Report and Certification Ceremony
課程安排 / Curriculum Arrangement

授課語言:英文授課(英文授課配中文翻譯)

上課模式:商學院模塊制授課,總共完成十二大模塊

Course language: Chinese & English (English course with Chinese translation)

Course model: Business School module system, complete twelve modules

錄取條件 / Enrollment Requirements

1、大學或以上同等學曆(學曆學位可證明)
2、10年及以上相關行業工作經曆(可證明)
3、時尚界、設計界、文化創意界商業領袖人物
4、在時尚與設計領域擔任品牌總監與首席設計師
5、如有知名專家推薦信或卓越社會成就優先錄取

1. Undergraduate or equivalent educational level (degree certificate)
2. Relevant working experience of 10 years or above (work certificate)
3. Business leaders in fashion industry, design industry and cultural creativity industry
4. Brand directors and chief designers of fashion and design fields
5. Enroll in priority with recommendation letters from famous experts or remarkable social achievements

申請流程 / Application Process
1、向香港高商-中歐時尚研究院索取申請表(填寫申請表)
2、香港高商-中歐時尚研究院學術委員會審核(資料+面試)

-資料審核:學院會根據提交資料的完整度、匹配度、學曆及工作背景等進行入學資格初步審查。
-面試審核:電話面試由香港高商-中歐時尚研究院專家組成錄取篩選委員會,對申請者進行學習目的,專業水平,學習計劃等方面進行綜合的審核與評估。

3、郵寄《入學錄取通知書》與繳費須知

通過審核錄取且繳費後憑《入學錄取通知書》按時到學院報到注冊。

1. Application form

Ask application form for China-Europe Institute of Fashion,Hong Kong Higher School of Business (fill in application form)

2. Examined by China-Europe Institute of Fashion,Hong Kong Higher School of Business Academic Committee (documents and interview)

Document examination: Academic Management Education Committee of China-Europe Institute of Fashion,Hong Kong Higher School of Business will have an examination according to the integrity and matching of documents, and the promise notes, etc.

Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee, that is composed of China-Europe Institute of Fashion,Hong Kong Higher School of Business experts.

3. Sending the letters of admission and admission requirements

After qualification examinations and payment of tuition fee, students can register in China-Europe Institute of Fashion,Hong Kong Higher School of Business with the “letter of admission”.

課程申請 / Course Application