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Newton Business School
Fashion DBA Programme

牛頓商學院 | Fashion DBA項目

中英班開課時間：2022/9

中國模組
英國模組
項目介紹 / Programme Introduction

該項目融匯了牛頓商學院時尚管理、戰略管理等全球獨有的中國模組內容和額外的英國模組。旨在幫助中國的時尚企業家提升國際品牌管理水準，掌握全球品牌管理方法和戰略方向。是全球時尚界頂級博士課程。

Newton Fashion DBA Programme integrates unique Chinese modules of Newton Business School and an additional UK component, including fashion management, strategic management, etc. This course is designed to help fashion entrepreneurs in China to improve ability in managing international brands, master methods of managing global brands and strategic direction. It is a top DBA programme of global fashion industry.

學院介紹 / About Us

牛頓商學院是在時尚買手、時尚營銷、奢侈品管理等領域的一所專業時尚商學院，學科涉及牛頓商學院Fashion EMBA與牛頓商學院Fashion DBA等國際時尚界高度認可的研究生層次的深造課程。牛頓商學院在時裝、奢侈品、設計、配飾、化妝品/香水、珠寶、葡萄酒、百貨零售業以及家居美學等領域培養了5000多位兩岸四地的時尚界商業領袖和品牌高管。被譽為時尚企業家的搖籃。

Newton Business School is a professional fashion business school of the fields including fashion buying, fashion marketing and luxury management, etc. Newton Business School has developed several postgraduate courses highly recognized by international fashion industry, such as Fashion EMBA and Fashion DBA Programme, etc. Newton Business School has cultivated more than 5000 fashion business leaders and brand executives from four districts of cross-straits in the fields of costume, luxury, design, accessories, cosmetics/perfume, jewelry, wine, general merchandising retailing and home aesthetics, etc. The school is honorary named “cradle of fashion entrepreneurs”.

院長致辭 / Dean's Speech

“我代表牛頓商學院歡迎中國時尚企業家深造全球時尚管理博士課程。創新力與品牌力是全球時尚品牌提高競爭力的兩大關鍵。在時裝、家居、珠寶、配飾、化妝品、高端酒業、生活美食、奢侈品百貨零售、藝術品、設計與建築界等領域，牛頓商學院開設的全球時尚管理博士課程項目，旨在打造具備全球競爭能力的時尚商業領袖，為中國品牌走向世界培養具備學術高度和實踐深度的創新型企業家學者。”

Address of Dean of Newton Business School: On behalf of Newton Business School, I welcome Chinese fashion entrepreneurs to attend Fashion DBA Programme. Innovation and branding are two keys of improving competitiveness for global fashion brands. In the fields of costume, home, jewelry, accessories, cosmetics, high-end wine, cate, luxury general merchandising retailing, art works, design and architecture, etc. Newton Business School’s Fashion DBA Programme is designed to build fashion business leaders with global competitiveness, cultivate innovative entrepreneur scholars with academic height and practice depth for Chinese brands stepping to the world.

課程模組 / Course Modules
中國模組

Chinese modules

 模組一
全球時尚商業模式
Global Fashion Business Model
模組二
商業模式反覆運算與企業戰略
Business Model Iteration & Enterprise Strategy
模組三
國際傳播與公共關係
International Communication & Public Relationship
模組四
時尚營銷戰略
Fashion Marketing Strategy
模組五
創新設計與國際趨勢
Innovative Design and International Trends
模組六
儒道墨法與企業經營
Confucianism, Taoism, Mohism, Legalism & Enterprise Operation
模組七
時尚產業資本思維
Capital Thinking of Fashion Industry
模組八
企業戰略營銷
Enterprise Strategic Marketing
模組九
時尚與紡織科技
Fashion & Textile Science and Technology
模組十
創新思維與組織變革
Innovative Thought& Organizational Reform
英國模組

British Modules

 模組十一
數位化生態系統與時尚製造業
Digital Ecosystem & Fashion Manufacturing
模組十二
智能化時代的時尚品牌戰略
Fashion Brand Strategy in the Smart Age
模組十三
領導力的藝術與科學
The Art& Science of Leadership
模組十四
時尚與科技：第四次工業革命
Fashion& Technology: The Fourth Industrial Revolution
模組十五
時尚品牌定位與打造
Positioning & Building of Fashion Brands
模組十六
國際奢侈品品牌管理
International Luxury Brand Management
模組十七
全球化對中國的意義
The Meaning for China of Globalization
模組十八
國際時尚品牌與數位化營銷
International Fashion Brand & Digital Marketing
模組十九
劍橋大學考察與調研
Investigation of Cambridge
模組二十
劍橋高桌晚宴與證書頒授
Cambridge Feast & Certificate Awarding
模組二十一
倫敦時尚市場調研
Research of London Fashion Market
項目導師 / Tutor of the Programme
中國模組導師 / Tutors of Chinese Modules

Dr.Wu 吳波博士

牛頓商學院院長；香港時尚聯合會會長

Dean & professor of Newton Business School, chairman of Hong Kong Fashion Federation, doctor of NEOMA Business School

Dr.Yan 閆雨博士

北京大學經濟學院西南分院執行副院長

Invited professor of Newton Business School, Executive associate dean of School of Economics Peking University (Southwest Campus)

Prof.Cheng 程曼麗教授

北京大學國家戰略傳播研究院院長

Specially-appointed professor of Newton Business School, Dean of the National Institute of Strategic Communication at Peking University


Prof.Xue 薛旭教授

北京大學經濟學院副教授

Invited professor of Newton Business School, Associate professor of School of Economics, Peking University

Prof.Zhou 周建波教授

北京大學經濟學院系主任、教授、博導

Specially-appointed professor of Newton Business School, Department head, professor & Ph. D supervisor of School of Economics, Peking University

Dr.Qiao 喬文軍博士

清華大學一帶一路研究院院長助理、研究員

Part-time professor of Newton Business School, Dean assistant of One Belt- One Road Strategy Institute, Tsinghua University

Prof.Zhao 趙壽坤

義大利蔻莎奢侈品百貨中國區董事長

Marketing professor of Newton Business School, Chairman of COSCIA in China

Dr.Li 李鸝博士

香港理工大學副教授、博士生導師

Invited professor of Newton Business School, Ph. D supervisor of Department of Textiles and Clothing, the Hong Kong Polytechnic University

Prof.Chen 陳慶光

牛頓商學院設計學教授，中國臺灣高標設計公司董事

Design Professor of Newton Business School, Graduated from Central Saint Martins and Royal College of Art, Director of Taiwan Gaobiao Design Company


英國模組導師 / Tutors of British Modules

Prof.Andy Neely OBE

英國劍橋大學副校長（企業與商業關係）、教授

Pro-Vice-Chancellor for Enterprise and Business Relations at the University of Cambridge, Director of the Centre for Digital Built Britain

Prof.Tim Minshall

英國劍橋大學製造學院院長、創新教授；邱吉爾學院院士

Head of the Institute for Manufacturing, University of Cambridge, Fellow of Churchill College, University of Cambridge

Jonny Searle MBE

劍橋大學邱吉爾學院穆勒學院導師（大英帝國員佐勳章獲得者）

Associate of the Moller Institute,Churchill College, Cambridge Olympic Gold Medallist and World Champion

Prof.Peter Nolan CBE

英國劍橋大學中國發展名譽崇華教授、劍橋大學發展研究中心主任

Emeritus Chong Hua Professor in Chinese Development Founding Director of Centre of Development Studies, University of Cambridge

Nicholas Rhodes

中央聖馬丁藝術設計學院設計系主任

Creative Director of Rhodes & Lauritsen Teacher at Central Saint Martins College of Art and Design, University of The Arts London

課程安排 / Curriculum Arrangement

課程設置：跨度一學年 ，分牛頓商學院中國模組授課與英國模組授課、論文答辯等總共二十大模組

授課語言：英文授課，全程中文翻譯

上課模式：商學院模組制授課，總共完成20大模組

Curriculum：span one academic year, twenty modules in total, including Newton Business School Chinese Modules and British Modules, thesis defense, etc.

Course Language: Chinese & English (English course with Chinese translation)

Coursemodel: Business School module system, complete twenty modules

錄取條件 / Enrollment Requirements

1、牛頓商學院Fashion MBA畢業校友優先錄取
2、碩士畢業或研究生同等學歷（學位證明）
3、10-15年及以上相關工作經歷（工作證明）
4、獲得國內外知名大獎或行業有突出貢獻人才
5、如有知名專家推薦信可以作為申請附加材料

1. Enroll Newton Business School EMBA alumni in priority
2. Master or equivalent educational level (degree certificate)
3. Relevant working experience of 10-15years or above (work certificate)
4. Talents won famous domestic or overseas prizes, or made outstanding contribution in industries;
5. Recommendation letters from famous experts can be seen additional files for application.

申請流程 / Application Process
1、填寫申請表

填寫牛頓商學院全球時尚管理博士課程班第10期申請表。（向學院辦公室索取申請表）

2、牛頓商學院審核（資料+面試）

資料審核：牛頓商學院與英國合作學院學術管理教育委員會根據提交資料的完整度、匹配度、承諾備忘等進行入學資格初步審查。
面試審核：電話面試由牛頓商學院專家組成錄取篩選委員會，對申請者的學習目的，學術水準，學習計畫進行面試考查。

3、《錄取通知函》與繳費行程須知書面郵寄

通過資格審核且全額付款後憑《錄取通知函》按時到牛頓商學院報到註冊。

1. Write application form

Write the application form of Newton Business School’s 10th Fashion DBA Programme. (application form can be asked for Newton Business School Office)

2. Examined by Newton Business School (documents and interview)

Document examination: Academic Management Education Committee of Newton Business School will make first examination according to the integrity and matching of documents, and the promise notes, etc.
Interview examination: call interviews are held to examine applicants’ learning purposes, academic abilities and learning plans by the Enrollment Committee, that is composed of Newton Business School experts.

3. Sending the letters of admission and admission requirements

After qualification examinations and payment of tuition fee, students can register in Newton Business School with the “letter of admission”.

課程申請 / Course Application