Newton Business School
Global DBA Programme

Global DBA項目

學制:課程跨度一學年

中國模塊
英國模塊
項目介紹 / Programme Introduction

牛頓商學院「全球商業管理博士中英課程」包含:牛頓商學院中國模塊、英國劍橋大學丘吉爾學院穆勒學院模塊、英國皇家藝術學院倫敦模塊,共計二十大專業模塊內容。課程以培養全球商業領袖爲願景,旨在幫助中國的企業家提高國際品牌管理水平,掌握全球品牌管理方法和戰略方向。建立高度認知的全球視野和敏銳的商業敏感度。是爲中國企業家精英定製的最高級的DBA博士課程。

Newton Business School 【Global Business Mangament DBA Programme 】Sino-British Class, aims to cultivate global business leaders, and helps Chinese entrepreneurs improve the ability of international brand management, master the methods and strategic direction of global brand management, and set up a highly cognitive global vision and keen business sensitivity. It is the most advanced DBA doctoral course customized for Chinese entrepreneurs and elites.

學院介紹 / About Us

牛頓商學院是在時尚買手、時尚營銷、奢侈品管理等領域的一所專業時尚機構,學科涉及Fashion EMBA與Global DBA等國際時尚界高度認可的研究生層次的深造課程。牛頓商學院在時裝、奢侈品、設計、配飾、化妝品/香水、珠寶、葡萄酒、百貨零售業以及家居美學等領域培養了5000多位兩岸四地的時尚界商業領袖和品牌高管。被譽爲中國時尚企業家的“黃埔軍校”。

Newton Business School is a professional fashion business school of the fields including fashion buying, fashion marketing and luxury management, etc. Newton Business School has developed several postgraduate courses highly recognized by international fashion industry, such as Fashion EMBA and Global DBA Programme, etc. Newton Business School has cultivated more than 5000 fashion business leaders and brand executives from four districts of cross-straits in the fields of costume, luxury, design, accessories, cosmetics/perfume, jewelry, wine, general merchandising retailing and home aesthetics, etc.Newton Business School is known as the “The Huangpu Military Academy" among Chinese fashion entrepreneurs.

院長致辭 / Dean's Speech

“我代表牛頓商學院歡迎中國企業家深造全球商業管理博士課程。創新力與品牌力是全球各大品牌提高競爭力的兩大關鍵。牛頓商學院開設的全球商業管理博士課程項目,旨在打造具備全球競爭能力的時尚商業領袖,爲中國品牌走向世界培養具備學術高度和實踐深度的創新型企業家學者。”

Address of Dean of Newton Business School: On behalf of Newton Business School, I sincerely welcome Chinese fashion entrepreneurs to attend Global DBA Programme. Innovation and branding are two keys to improve competitiveness for global fashion brands. In the fields of costume, home, jewelry, accessories, cosmetics, high-end wine, cate, luxury general merchandising retailing, art works, design and architecture, Newton Business School Global DBA Programme is designed to cultivate fashion business leaders with global competitiveness, and cultivate innovative entrepreneur scholars with academic height and practice depth, which can help Chinese brands step to the world.

課程模塊 / Course Modules
中國模塊

Chinese modules

牛頓商學院中國模塊

模块一
全球時尚商業模式
Global Fashion Business Model
模塊二
商業模式迭代與企業戰略
Business Model Iteration & Enterprise Strategy
模塊三
國潮文化傳承與創新
China-Chic Culture Inheritance and Innovation
模塊四
時尚營銷戰略
Fashion Marketing Strategy
模塊五
企業戰略營銷
Enterprise Strategic Marketing
模塊六
產業資本思維
Capital Thinking of Industry
模塊七
全球奢侈品管理
Global Luxury Management
模塊八
時尚與紡織科技
Fashion & Textile Science and Technology
模塊九
創新思維與商業洞察力
Innovative Thought & Business Insight
模塊十
創新設計與國際趨勢
Innovative Design and International Trends
英國模塊

British Modules

英國皇家藝術學院倫敦模塊

模塊十一
全球創意領導力
Global Creative Leadership
模塊十二
創新設計思維
Innovative Design Thinking
模塊十三
包容性設計與同理心
Inclusive Design and Empathy
倫敦調研
倫敦市場調研
Research of London Market

英國劍橋大學丘吉爾學院穆勒學院模塊

模塊十四
數字化生態系統與製造業
Digital Ecosystem & Manufacturing
模塊十五
國際品牌與數字化營銷
International Brand & Digital Marketing
模塊十六
領導力的藝術與科學
The Art& Science of Leadership
模塊十七
時尚與科技:第四次工業革命
Fashion& Technology: The Fourth Industrial Revolution
模塊十八
品牌定位與打造
Brand Positioning & Building
模塊十九
國際奢侈品品牌管理
International Luxury Brand Management
模塊二十
全球化對中國的意義
The Significance of Globalization to China
劍橋大學考察與調研
Investigation
劍橋高桌晚宴與證書頒授
Feast & Certificate Awarding
專家教授 / Experts & professors
中國模塊導師 / Tutors of Chinese Modules

Dr.Wu 吳波博士

牛頓商學院院長
英國皇家藝術學會院士;法國諾歐商學院博士

Dean & professor of Newton Business School, Fellow of the Royal Society of Arts(FRSA), doctor of NEOMA Business School

Dr.Yan 閆雨博士

牛頓商學院特邀教授
北京大學經濟學院西南分院執行副院長

Invited professor of Newton Business School, Executive associate dean of School of Economics Peking University (Southwest Campus)

Prof.Xue 薛旭教授

牛頓商學院特邀教授
北京大學經濟學院副教授

Invited professor of Newton Business School, Associate professor of School of Economics, Peking University

Dr.Li 李鸝博士

“牛頓學者” 特聘教授
香港理工大學副教授、博士生導師

Invited professor of Newton Business School, Ph. D supervisor of Department of Textiles and Clothing, the Hong Kong Polytechnic University


英國模塊導師 / Tutors of British Modules

Rama Gheerawo

英國皇家藝術學院導師
英國皇家藝術學院海倫·哈姆林設計中心主任

Director of Helen Hamlyn Centre for Design,Royal College of Art

Nicholas Rhodes

中央聖馬丁藝術設計學院設計系主任
英國女王獎獲得者;奢飾品管理教育家

Winner of Queen's Awards; Luxury management educator

Dr.Chris McGiniey

英國皇家藝術學院導師
英國皇家藝術學院海倫·哈姆林設計中心項目總監

Project director of Helen Hamlyn Centre for Design,Royal College of Art

Dr.Ninela Ivanova

英國皇家藝術學院導師
英國皇家藝術學院海倫·哈姆林設計中心創新合夥人

Innovation partner of Helen Hamlyn Centre for Design,Royal College of Art

Prof.Andy Neely OBE

英國劍橋大學副校長(企業與商業關係)、教授
英國皇家科學院院士

Pro-vice-chancellor;Professor (Enterprise & Business Relations);Fellow of the Royal Society

Prof.Tim Minshall

英國劍橋大學制造學院院長、創新教授
英國劍橋大學丘吉爾學院院士

Head of the Institute for Manufacturing, University of Cambridge, Fellow of Churchill College, University of Cambridge

Prof.Peter Nolan CBE

英國劍橋大學中國發展名譽崇華教授
英國劍橋大學發展研究中心主任

Emeritus Chong Hua Professor in Chinese Development Founding Director of Centre of Development Studies, University of Cambridge

Jonny Searle MBE

劍橋大學丘吉爾學院穆勒學院導師
大英帝國員佐勳章獲得者

Associate of the Moller Institute,Churchill College, Cambridge Olympic Gold Medallist and World Champion

錄取條件 / Enrollment Requirements

1、牛頓商學院校友優先錄取
2、碩士畢業或研究生同等學歷(學位證明)
3、10-15年及以上相關工作經歷(工作證明)
4、獲得國內外知名大獎或行業有突出貢獻人才
5、如有知名專家推薦信可以作爲申請附加材料

1. Newton Business School Alumni can be admitted in priority.
2. Master or equivalent educational level (degree certificate)
3. Relevant working experience of 10-15years or above (work certificate)
4. Talents won famous domestic or overseas prizes, or made outstanding contribution in industries;
5. Recommendation letters from famous experts can be seen additional files for application.

課程安排 / Curriculum Arrangement

課程設置:跨度一學年 ,課程包括牛頓商學院中國模塊和英國皇家藝術學院倫敦模塊、英國劍橋大學丘吉爾學院穆勒學院模塊

授課語言:英文授課,全程中文翻譯

Course Language: Chinese & English (English course with Chinese translation)

上課模式:商學院模塊制授課,總共完成20大模塊

Coursemodel: Business School module system, complete twenty modules

申請流程 / Application Process
1、填寫申請表:向牛頓商學院索取申請表(填寫申請表)
2、牛頓商學院學術委員會審覈(資料+面試):

資料審覈:牛頓商學院與英國合作學院學術管理教育委員會根據提交資料的完整度、匹配度、學歷及工作背景等進行入學資格初步審查。
面試審覈:電話面試由牛頓商學院專家組成錄取篩選委員會,對申請者進行學習目的,專業水平,學習計劃等方面進行綜合的審覈與評估。

3、郵寄《入學錄取通知書》與繳費須知:

通過中英院校的評估被錄取且繳費後憑《入學錄取通知書》按時到牛頓商學院報到註冊。

1. Application form :Ask application form from Newton Business School (fill in application form)

2. Examination of Newton Business School Academic Committee (documents and interview)

Document examination: Academic Management Education Committee of Newton Business School will have an examination according to the integrity and matching of documents, and the promise notes, etc.
Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee that composed of Newton Business School experts.

3. The letters of admission and admission requirements

After passing qualification examinations and payment of tuition fee, students can register in Newton Business School with the “letter of admission”.

課程申請 / Course Application
历届学员合影 / Curriculum Arrangement